NerdWallet Smart Money Podcast Redesign
BRANDING
Redesigned NerdWallet Smart Money Podcast (nominated for the Best Branded Podcast award at the 2025 iHeart Podcast Awards, and included on the list of best personal finance and money podcasts in 2025 by Life Hacke) by creating a strong branding using a bold, modern design with a bright green grid background and clean icons to convey clarity, energy, and financial empowerment for informed money decisions.
Find the Smart Money podcast on these platforms:
Spotify, Apple Podcasts, iHeartRatio
The current visual branding of the Smart Money Podcast lacks a strong NerdWallet presence and fails to accurately reflect the show’s core themes of investing and financial growth, making it challenging to convey brand identity and message through existing design elements.
Challenge
Created a strong brand identity with dynamic gradients to evoke flames, resulting in a dynamic, empowering, and expansive design system for the new Backblaze website.
Solution
Figma
Adobe Creative Suite
